The brand stands for gender equality, equal rights, duties and opportunities.
We run away from macho stereotypes and toxic masculinity. Our products are a reflection of this vision. Men have an obligation to respect women in social integration, at home and at work.
And this also implies that men should present themselves beautiful and well groomed to women because, after all, women have been bearing the burden of beauty alone.
We think that our brand and our products can be useful in this goal.